About / Vision

Imagine a world where the line between waking and dreaming is erased.
This brand isn’t just about clothes; it’s about making the unreal real. Gen Z, constantly
reinventing themselves, will resonate with this concept of transitioning between
worlds—no rules, just expression. Each piece becomes a way to live out their dreams in
everyday life.
Blurring the Lines Between Reality and Dreams
The Brand collection captures the unique fusion of reality and fantasy. It symbolizes the

journey between the conscious and subconscious mind, expressed through bold, time-
less pieces. Our goal is to create a brand that resonates with those who want to

embrace individuality and self-expression— where dreams and reality collide.

Vision
To disrupt fashion by blending reality with dreams, offering pieces that are not just
clothes, but extensions of mood, identity, and emotion—fashion that empowers every
Gen Z to express their complex inner worlds.

Mission

To bring imagination to life, we invite our audience to blur the lines between the con-
scious and the unconscious, dressing for both who they are and who they aspire to be.

This collection allows them to move seamlessly between reality and the fantasy
they’ve created for themselves.